#08 the seductress
A new start, a new look !
At the end of the Second World War, Europe rebuilds itself. The fashion and textile industry embarks on a new beginning. In 1947, Christian Dior revolutionizes fashion with the New Look: a strapless dress, whose narrow-waisted, flower-shaped skirt requires more than 20m of fabrics for its tulle petticoats. Femininity is rediscovered, and its excess in response to wartime deprivations causes scandal! Lace, which is particularly adapted to ball gowns and cocktail dresses, again becomes a preferred material and enjoys a strong period. The first synthetic threads are born and the advent of ready-to-wear revives clothing.
Trends spread through fashion magazines (Harper’s Bazaar, Vogue, L’Officiel) which heavily advertised Calais and Caudry lace. On the red carpet, movie stars are the best ambassadors of fashion. After the beginnings of pin-up, Marilyn Monroe (1926-1962) begins her career as an actress and constructs her image: pale complexion, platinum blond hair, red lips, a drawn-on mole and triangular eyebrows. The banal young American is transformed into the icon of all icons, a legend of the silver screen. In her life as in her films, her unforgettable outfits transcend her own image – such as the ivory, pleated dress by Travilla that she wears in Seven Years of Reflection (1955). Marilyn forever embodies glamor, sensuality and America.